Docu Marketing
Docu-marketing is storytelling driven content that captures real moments and people to emotionally connect audiences with a brand, without feeling like marketing.
THE PROBLEM WITH CURRENT MARKETING
In a world filled with falsehoods and relentless advertisements that seem inescapable, individuals are increasingly drawn to narratives that resonate with their own experiences.
People are tuning out the noise and looking for stories that feel real and personal.
“People do business with people” — now more than ever, authenticity drives trust.
Brands that don’t feel relatable are losing attention and loyalty. Emotional connection isn’t a bonus — it’s essential for long-term customer retention.
When customers see themselves in your brand story, they’re not just buying — they’re building a relationship.
Without a story that resonates, you risk becoming just another forgettable product.
Storytelling builds trust, fuels loyalty, and turns your brand into something people talk about and stick with.
FORMULA 1 IMPLMENTATION
Formula One partnered with Netflix to create “Drive to Survive,” a gripping series that chronicles F1 seasons with candid team and driver footage. Platform: Netflix (multiseason series). Content: An episodic documentary blending race highlights with offtrack drama, giving viewers unprecedented access to team principals, drivers, and crew. Outcomes: The series is widely credited with a massive influx of new F1 fans, especially in markets like the United States
In fact
Over 50 million new global fans joined F1’s audience from 2021–2024 (a 5.7% rise to ~750 million total), with growth especially strong among young adults and women
More than 22% of current F1 fans say that Netflix’s Drive to Survive was a “major reason” they became fans
This Netflix-driven popularity boost (the “Netflix effect”) led to tangible gains: F1 saw U.S. TV viewership climb (18% increase in US viewership in the first year)
Grand Prix attendance records, and a surge in sponsor interest – team sponsorship revenues reached an estimated $961 million in 2022, reflecting the sport’s heightened visibility
Importantly, F1’s fan demographic has broadened (female fans now 41% of the base)