Creating authentic story driven content For Brands
using Documentary style content
Starting at $8000
Long-Form Storytelling
That Drives Leads for Trust
Documentary marketing uses documentary techniques to tell A brands’ story.
authentically connecting with audiences, real people, and emotional narratives to drive leads and retention.
Our Docu episodes
Swatch Nines
In collaboration with Get Sendy and Swatch. We created a different perspective that typically is not shown within action sports. In action sports, the marketing is typically by riders for riders. Which is great for the people within the sport, but how do you grow to a wider audience while balancing the authenticity of the sports culture.
BARRETT JACKSON
Barrett-Jackson, the largest restomod car auction in the world, has partnered to produce an exciting 12-episode series in collaboration with Castrol Oil. This series follows four talented builders as they finalize their exceptional cars in preparation for their debut at Barrett-Jackson in Scottsdale in January 2025.
Groundwork Therapy
Within the world of Therapy, there are many ways of receiving it, one of which is Equine Therapy.
Australian Psychologist and Equine Facilitator Kylie Peters is leading the way for this in a mainstream light. Kylie works around the world teaching the new generation of practitioners.
THE HIVE FIT CLUB
The Hive brought us in to capture the entire build out from start to finish of this insane facility. With the goal of “Luxury, hype and bad assery” as the mission of how to capture this place.
Sandcraft
Within that job we have one camera operator, FPV pilot, and 2 helicopter pilots that are provided by Sandcraft and RCR.
There are multiple events throughout the weekend and our job is to capture the content from helicopters and drone. This fast action takes lots of jumping in and out of the heli to capture soundbites from participants.
What makes content marketing different?
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Authenticity
Authenticity isn’t a “brand vibe”. It’s a measurable buying trigger.
In the Stackla/Nosto consumer report, 90% of consumers say authenticity is important when deciding which brands they like and support.
Trust Barometer special report found 73% of people say their trust in a brand would increase if it authentically reflects today’s culture.
That’s why docu-style content works: real people + real process builds trust fast, and trust is what turns attention into customers.
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Why its better
Most ads get skipped, you’re paying to be ignored.
Authenticity wins, people buy from brands that feel real, not polished.
Stories outperform campaigns, long-form, docu-style content drives 5–8× ROI.
Cheaper + better leads, content delivers 3× more leads at 62% lower cost.
Emotion = loyalty, connection turns customers into fans who share your brand for free.
Agile beats “one-and-done”, storytelling content adapts fast and cuts wasted spend.
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Implementation
1. Put real faces to the brand. Founders + key players, so people connect with humans, not a logo.
2. Pull back the curtain. Show the craft, the grind, and what makes you different.
3. Plant the flag. Make your mission + values unmistakable (why you exist, what you stand for).
4. Package it as a branded doc. A story people choose to watch, remember, and share.
The core message
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Meet the founders + key players, so people connect with humans, not a logo.
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Show the craft, the grind, and what makes you different.
Every docu-marketing project starts long before the cameras roll. We begin with intentional pre-production, learning the brand from the inside out. That means understanding the people, the process, the values, and the story that actually matters to the audience.
Production is approached like a documentary, not an ad. We capture real moments, real conversations, and real environments with cinematic precision, allowing the story to unfold naturally instead of forcing it.
Post-production is where everything comes together. We shape the narrative, refine the pacing, and deliver a body of content designed to live across platforms, from long-form films to strategic cutdowns, without losing authenticity.
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Make your mission + values unmistakable (why you exist, what you stand for).
Docu-marketing exists because modern audiences are tired of being sold to. They want to understand who they’re supporting and why it matters. Documentary-style content allows brands to communicate value without persuasion, by showing how they operate, what they stand for, and the people behind the work.
This type of content builds trust faster, creates deeper emotional connection, and gives brands a library of evergreen assets they can use across marketing, sales, recruiting, and internal culture. Instead of a one-off campaign, docu-marketing becomes a long-term storytelling foundation.
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A story people choose to watch, remember, and share.
In an era where AI-generated and fast-turn content is everywhere, authenticity has become the differentiator. Audiences can recognize when something is automated, rushed, or disconnected from reality, and they disengage quickly.
Documentary-style content consistently outperforms short-form, surface-level media because it reflects real people, real process, and real culture. Studies show that over 90% of consumers value authenticity when deciding which brands to support, and trust increases when content reflects lived experience instead of manufactured messaging.
AI can generate volume, but it can’t replace lived moments, human nuance, or credibility. Docu-marketing positions brands ahead of the noise by creating content that feels human, because it is.
The Process
Pre Production
Kickoff Call (goals, audience, timeline)
Brand Deep Dive (voice, values, what makes you different)
Define Deliverables (doc + socials + where it lives)
Story Outline / Shot Plan (what we’re filming + why)
Schedule + Logistics (locations, interviews, permissions)
Lock Crew + Gear (who’s on set, what we’re bringing)
Production
On-Site Filming Days
Interviews (the story in your words)
B-Roll (process, product, people, environment)
Drone / Specialty Shots (if needed)
Audio Capture (clean sound is everything)
Post Production
Color + Sound (cinematic look + pro audio)
Graphics / Titles (names, locations, key points)
Revisions (tight, guided feedback rounds)
Final Delivery (master film + social cutdowns formatted for each platform)
