The Nines
“A PLAYGROUND FOR HUMAN TALENTS”
Swatch Nines is a friendly antagonist to the world of competitive sports. Ever-evolving & adapting – to meet the needs of actions sports culture. To leverage unique content and vibrant storytelling.
In its 17-year history, Swatch Nines has grown from a small regional gathering for freestyle skiers to an internationally recognised, multi-disciplinary action sport event series,?combining the hottest talents in ski, snowboard, mountain bike, surf and beyond, with out-of-this-world athletic constructions and captivating media production.
Swatch Nines event are born from the collaboration of talented athletes, creative media professionals, and experienced building crews. To create the groundbreaking setups and innovative concepts that have made Swatch Nines legendary, we host workshops for each event. These workshops bring together the people who embody the spirit of Swatch Nines, and together, we design what will become the Swatch Nines experience. Our workshops are the backbone of Swatch Nines, and we proudly affirm that Swatch Nines is created by riders, for riders.
HOW is ragtown INVOLVED?
In collaboration with Get.Sendy and Swatch. I created a different perspective that typically is not shown within action sports. In action sports, the marketing is typically by riders for riders. Which is great for the people within the sport, but how do you grow to a wider audience while balancing the authenticity of the sports culture.
The key is to show athletes personalities and behind the scenes of these incredible events. That brings a personal connection subconsciously from people outside the industry.
