Swatch logo with bold lowercase black letters and a red square with a white cross on the right


“A PLAYGROUND FOR HUMAN  TALENTS”

Swatch Nines is a friendly antagonist to the world of competitive sports. Ever-evolving & adapting – to meet the needs of actions sports culture. To leverage unique content and vibrant storytelling.

In its 17-year history, Swatch Nines has grown from a small regional gathering for freestyle skiers to an internationally recognised, multi-disciplinary action sport event series,?combining the hottest talents in ski, snowboard, mountain bike, surf and beyond, with out-of-this-world athletic constructions and captivating media production.

Swatch Nines event are born from the collaboration of talented athletes, creative media professionals, and experienced building crews. To create the groundbreaking setups and innovative concepts that have made Swatch Nines legendary, we host workshops for each event. These workshops bring together the people who embody the spirit of Swatch Nines, and together, we design what will become the Swatch Nines experience. Our workshops are the backbone of Swatch Nines, and we proudly affirm that Swatch Nines is created by riders, for riders.

HOW is ragtown INVOLVED?

In collaboration with Get.Sendy and Swatch. I created a different perspective that typically is not shown within action sports. In action sports, the marketing is typically by riders for riders. Which is great for the people within the sport, but how do you grow to a wider audience while balancing the authenticity of the sports culture.

The key is to show athletes personalities and behind the scenes of these incredible events. That brings a personal connection subconsciously from people outside the industry.

A snow-filled outdoor skatepark with various jumps, ramps, and rails, branded with Swatch logos, set against a clear sky and snowy landscape.
Snowboarder performing a trick on a metal rail in a snowy terrain park with mountains in the background.
A snowboarder is mid-air performing a flip over snow ramps with snowy mountain ranges in the background.
Two skiers on a snow ramp in a mountainous landscape.
A skier jumps off a ramp in a snowy terrain park, with three people watching nearby.
Snowy terrain with jumps and ramps, one person kneeling on a ramp, a small airborne snowboarder in mid-air, clear blue sky, and sponsor logos from Swatch, Red Bull, and Schilthorn.
A man riding a BMX bike on snow with a reflection of the bike and rider on a nearby icy surface, under a clear blue sky, with a large Swatch sign and a Swiss flag in the background.
Two skiers jumping off a snowy mountain ledge with snowy peaks in the background and a SWATCH logo in the snow.
Snow-covered freestyle ski or snowboard ramp park with a large branded ramp, jumps, and a person riding in the background at a snowy mountain location.
A skier performing an aerial stunt against a clear blue sky with the sun in the top left corner and snow-covered mountains.
A skier performing a flip in mid-air against a backdrop of snow-covered mountain peaks.
Two snowboarders in winter gear performing tricks on a snow ramp in a mountainous landscape with clear skies.
Snow-covered landscape with snowboarding features including a ramp and a tunnel, several people snowboarding or skiing, and colorful light refractions on the right side.
Snow-covered skatepark with ramps, rails, and ledges, with a skier in the foreground and several people skateboarding or snowboarding on the structures. There are sponsor logos visible on the structures.
Two skiers wearing red and black gear skiing down a snow-covered mountain slope with a mountain peak in the background