Branded Automotive Docu-Series Production for the Barrett-Jackson Cup
The Barrett-Jackson Cup Docu-Series follows four automotive builders from across the United States as they race to complete custom builds for the prestigious Barrett-Jackson auction in Scottsdale, Arizona. Filmed across Nebraska, South Dakota, Utah, and Arizona, the series documents the pressure, setbacks, craftsmanship, and competition leading up to the final reveal.
This series was in collaboration with Bandit Productions
what is Barret Jackson?
Barrett-Jackson is an American collector car auction company headquartered in Scottsdale, Arizona. It was founded by Scottsdale business partners Tom Barrett and Russ Jackson. They initially launched a car show, Fiesta de los Autos Elegantes, in 1967 to raise money for local facilities.
THe show
Castrol® EDGE® and Barrett-Jackson, The World’s Greatest Collector Car Auctions®, team up to give you a behind-the-scenes look at the custom builds competing to win the Barrett-Jackson Cup.
Watch 4 teams build 4 custom cars, on Season 2 of the Path to Performance for the 2025 Barrett-Jackson Cup. We're taking you inside the garages of four of the best car builders in the game as they bring their classic cars to life for the 2025 competition in Scottsdale, Arizona.
One of them could take home $20,000 and the coveted Barrett-Jackson Cup.
Project Goal
The goal of the Barrett-Jackson Cup series was to document the craftsmanship, personality, and pressure behind competitive automotive builds. Rather than simply showcasing finished vehicles, the series focused on the journey — highlighting the builders’ stories, the obstacles they encountered, and the race against time leading to auction day.
Ragtown Media helped produce a multi-episode automotive docu-series following four elite builders competing in the Barrett-Jackson Cup. From embedded fabrication crews to sponsor-integrated storytelling, we documented the pressure, craftsmanship, and personalities behind one of the most competitive custom car builds in the country.
Production Scope
Production
Filmed across multiple states with a two-person documentary unit.
One Shooter
One Producer
Camera package:
Sony FX6
Sony FX3
DJI Mavic 3 Pro
Each builder received six dedicated film days. CAL Auto Creations required additional travel to Nebraska and Monterey Car Week to document client delivery.
The final two days of production took place at Barrett-Jackson in Scottsdale, capturing athlete-like focus as builds met the stage.
Lean crew.
High access.
No disruption to workflow.
How it was made
Production
Filmed on-location in multiple states
Captured build process, interviews, and workshop environments
Documented competition milestones leading to the auction
Post Production
Structured episodes around tension and time pressure
Balanced craftsmanship with personality-driven storytelling
Delivered episodic content for YouTube distribution
Pre-Production
Identified builder storylines
Planned multi-state travel schedule
Coordinated filming timelines with build deadlines
Product placement
The funding source was Castrol USA. Each episode consisted of a moment that highlighted Castrol as the engine oil these builders would use for these car builds.
The moments included the “oil pour” and logo placement of the organic product in the background of interviews and during the car building.
Developing a Docu-Series or Competition-Based Project?
If you’re building a multi-episode series around competition, craftsmanship, or long-form storytelling, let’s talk about how we approach production from concept through distribution.
Meet the builders of the show
Revision Hot Rods
Rapid City, South Dakota
Revision Hot Rods entered the Barrett-Jackson Cup as one of the most technically refined teams in the competition. Based in Rapid City, South Dakota, they’re known for precision metalwork, structural fabrication, and performance-driven custom builds.
For this series, we didn’t just document fabrication, we documented pressure.
From raw steel and hand-shaped panels to late-night grind sessions and final assembly, our cameras followed the build as it raced toward auction day.
Embedded inside the workshop, we captured:
Custom metal shaping and TIG fabrication
Structural body modifications
Deadline-driven problem solving
Leadership and shop dynamics
Final prep for Barrett-Jackson judging
This wasn’t just a build.
It was reputation on the line.
All American hot rods
Phoenix, Arizona
All American Hot Rods entered the Barrett-Jackson Cup as one of Arizona’s most respected custom car builders. Based in Phoenix, their team is known for performance-driven engineering, precision fabrication, and modern drivetrain integration inside classic American muscle.
For this docu-series, our goal wasn’t just to showcase the finished build — it was to capture the pressure, collaboration, and split-second decisions that define high-level competition builds.
We followed their process from teardown and chassis refinement to turbo system installation, wiring, tuning, and final body adjustments, documenting the craftsmanship required to compete on the Barrett-Jackson stage.
With embedded cameras inside the Phoenix workshop, we captured:
• Performance engine integration and turbo fabrication
• Custom suspension and drivetrain engineering
• Builder-owner collaboration and decision-making
• Late-stage refinements before Barrett-Jackson judging
• The emotional weight of representing Arizona on a national stage
This wasn’t just fabrication.
It was engineering under deadline with reputation on the line.
CAL Auto creations
Bennington, Nebraska
CAL Auto Creations entered the Barrett-Jackson Cup as one of the Midwest’s premier custom car builders, known for precision metalwork, high-end restoration, and modern performance integrations. Based in Bennington, Nebraska, their team blends classic automotive design with contemporary fabrication techniques to create award-caliber builds.
For the Barrett-Jackson docu-series, our focus wasn’t just the finished vehicle, it was the craftsmanship under pressure.
We documented:
Advanced metal shaping and body refinement
Custom fabrication and panel reconstruction
Performance-focused mechanical upgrades
Team collaboration inside the shop
Deadline-driven decision making leading into auction day
From sparks flying on the shop floor to late-night strategy sessions around the build table, this wasn’t just a restoration; it was a calculated push toward Barrett-Jackson Cup competition in Scottsdale, Arizona.
Streamline
Salt Lake City, Utah
Streamline entered the Barrett-Jackson Cup as a precision-driven performance shop rooted in Salt Lake City’s emerging custom automotive scene. Known for high-level fabrication, performance tuning, and modern drivetrain integration, their build blended classic aesthetics with contemporary engineering.
For this docu-series, our focus wasn’t just the finished vehicle — it was the systems thinking behind it.
We documented:
Precision TIG welding and structural reinforcement
Classic truck restoration with modern performance upgrades
Engine tuning and digital calibration
Electrical system refinement and diagnostics
Team problem-solving under competitive deadline pressure
Final prep before Barrett-Jackson Cup judging
From shop-floor fabrication to parking lot strategy sessions before auction day, we captured both the craftsmanship and the calculated decisions behind the build.
This wasn’t just restoration.
It was modernization under pressure.
