10 Marketing Strategies Checklist
Running an adventure-focused brand means juggling gear, athletes, shoot schedules—and marketing often slips to “someday.” This concise, action-oriented PDF gives you 10 battle-tested strategies (from episodic mini-docs to athlete co-creation and SEO-ready video hubs) that top outdoor brands use to turn viewers into lifelong fans. Spend five minutes with the checklist, spot the gaps in your current plan, and walk away with clear next steps you can implement before your next launch window closes.
Running an adventure-focused brand means juggling gear, athletes, shoot schedules—and marketing often slips to “someday.” This concise, action-oriented PDF gives you 10 battle-tested strategies (from episodic mini-docs to athlete co-creation and SEO-ready video hubs) that top outdoor brands use to turn viewers into lifelong fans. Spend five minutes with the checklist, spot the gaps in your current plan, and walk away with clear next steps you can implement before your next launch window closes.
Running an adventure-focused brand means juggling gear, athletes, shoot schedules—and marketing often slips to “someday.” This concise, action-oriented PDF gives you 10 battle-tested strategies (from episodic mini-docs to athlete co-creation and SEO-ready video hubs) that top outdoor brands use to turn viewers into lifelong fans. Spend five minutes with the checklist, spot the gaps in your current plan, and walk away with clear next steps you can implement before your next launch window closes.
Why Documentary-StyWhy Documentary-Style Content Turns Casual Browsers into Raving Fans
Real-world proof from Formula 1 and the PGA Tour
When Netflix dropped Drive to Survive in 2019, Formula 1 wasn’t even cracking a million U.S. TV viewers per race. Four seasons later, the average jumped from ~500 k in 2018 to 1.21 million in 2022 — a 121 % lift. That surge let ESPN renegotiate its U.S. rights for a reported 2,000 % premium (from about $5 M to $75-90 M a year) while F1’s global media-rights income climbed past $1.18 B in 2024.
Golf followed the playbook with Netflix’s Full Swing. A PGA-commissioned study found that after watching the series:
42 % of viewers watched more PGA Tour broadcasts
36 % spent more time on golf social content
27 % consumed more golf news/articles
In a separate survey, 63 % of Full Swing viewers tuned in to live PGA coverage they would have otherwise skipped.
What the numbers mean for your brand
Reach new, younger audiences – Long-form docs bypass tired ad formats and land on streaming home-screens where under-35s actually binge.
Spike engagement across every channel – F1’s social growth and the PGA’s 36 % jump in golf-related scrolling show that a single series fuels months of organic chatter.
Monetize the halo effect – Rights fees, sponsorship uplifts and direct-to-consumer sales all ride the wave created by heightened fan emotion and brand story depth.
Where your free checklist fits in
The “10 Marketing Strategies Adventure Brands Should Be Implementing” PDF distills the same levers F1 and the PGA pulled—episodic releases, athlete co-creation, data-driven cadence—into a one-page action plan you can run with before your next campaign window closes. Download it, score quick wins, then let’s talk about building the long-form narrative that makes audiences crave your next drop.